30 Years of Service

1987 to 2017


Sentinel Benefits & Financial Group began over an ordinary dinner that ultimately became an extraordinary story. With nothing more than an IBM 286 computer with two floppy drives and a phone, the Carnevales began their journey—by offering Flexible Spending Accounts (FSAs) on Liberty Lane in Lynnfield, MA—and they never looked back.

Jim, Anthony, and John Carnevale, the company founders

Family home in Lynnfield where it all began


COBRA administration services are introduced simultaneous to when Sentinel Benefits enters the daily valuation recordkeeping business, and also forms Sentinel Pension Advisors, Inc., in order to act as a retirement plan fiduciary and so that our financial advisors can begin offering financial planning services to individuals—making Sentinel a single resource for employee benefits needs. With 25 employees, the corporate headquarters moves to 107 Audubon Road, Wakefield, MA.


The first annual Educational Exchange (EdEx) event for employers takes place at the Henderson House in Weston, MA. This event was held annually at the same historic venue for the next 15 years.

Rosa Aguirre, the company’s first non-family employee

Educational breakout session at the first annual EdEx


As we approach 100 employees, the corporate headquarters moves to 601 Edgewater Drive in Wakefield, MA.

This location was Sentinel Benefits' home for the next 5 years


The Sentinel Benny Debit Card is introduced as an easy way for participants to directly access the money in their accounts. You’re able to make eligible purchases using the card rather than having to pay up front and submit a claim for reimbursement. The Benny Card looks and acts just like a debit card—only it’s preloaded with reimbursement account dollars.


1,000 clients served


The first of many AIF® and CFP® designations are achieved by employees, and an ERISA attorney joins the Sentinel Benefits family.

2,000 clients served

After several acquisitions, Sentinel Benefits has 150 employees and expands our national client reach to California.

Our 12-month leadership rotational program is developed to recruit and train the next generation of benefits professionals through hands-on business experience in the financial services industry. Since then, the program has evolved into a Sales & Business Development Program.

Ava Carnevale, rotational program graduate, presents at a session on fiduciary best practices at our 16th Annual Educational Exchange


Sentinel Benefits is acquired by Focus Financial Partners, a leading partnership of independent, fiduciary wealth management firms, to further fuel growth. As a Focus partner firm, Sentinel maintains their entrepreneurial independence, while benefiting from the synergies, scale, economics and best practices of a market leader to achieve business objectives.

The corporate headquarters are moved to 55 Walkers Brook Drive, Reading, MA


Additional acquisitions allow us to move into the NY territory.

1250 Broadway, New York, NY office location

3,000 clients served


Sentinel Benefits is named a ‘Top 10 Recordkeeper’ by PLANSPONSOR Magazine for the first time.


Our philanthropy program, SentinelCares, is formed in 2014 with 75 employees completing 563 volunteer hours at 11 non-profit organizations. We believe that corporate social responsibility is the right thing to do – for our customers, our employees and for the communities where we live and work. Our approach to corporate social responsibility includes corporate giving and supporting employee activities.

The Food Project on October 9, 2014

Habitat for Humanity Northshore on October 15, 2014

The first Sentinel Benefits Client Advisory Board meeting is held in New York, NY—an opportunity for Sentinel to further gain candid feedback on the entirety of our clients’ experiences.

Board members discussing the importance of participant communication

Corporate headquarters move to 100 Quannapowitt Parkway, Wakefield, MA where an open-concept floorplan is introduced to encourage continuous collaboration and teamwork.

Wakefield, MA corporate headquarters lobby


Sentinel Benefits’ Leadership Development Program is established to provide professional training to individuals who have demonstrated strong leadership potential and consistently promote Sentinel’s core values.

The first class to graduate from Sentinel’s Leadership Development program in 2015 (Left to right: Ben Healy, Scott Riordan, Greg Puig, Victoria Langdon, Lisa Francis, Ross James, Elizabeth Camara, Joe Phaneuf, Doug Walker, Bob Scoville (facilitator), Tom Siano)

In PLANSPONSOR’s 2015 Defined Contribution Survey, Sentinel Benefits is ranked 2nd with a net-promoter score of 91.5% and 9 Best-in-Class awards within the $5MM – $25MM total plan assets category.


Sentinel Benefits is awarded the 2016 Best-in-Retirement Business IMPACT Award™ by Charles Schwab for helping “the 99%” achieve better financial outcomes—we bring white-glove solutions to small and mid-sized employers.


Sentinel Benefits launches TotalWealth powered by eMoney, a new technology platform that allows individuals to view all their financials in one place.

Sentinel Benefits celebrates our 30th anniversary! We now serve 2,500 businesses and 150,000 plan participants. Although we’ve grown, we’ve never lost sight of the commitments we’ve made along the way and the importance of doing the right thing for the good people we serve.


Individuals can now open a Health Savings Account (HSA) directly with Sentinel. We also introduce an online scheduling tool along with the “Meet My Financial Planner” feature that increases the number of conversations with plan participants, helping them improve their financial futures.


We introduce fly!, our multi-channel approach to financial wellness that delivers personalized education to our retirement plan participants along with fly+, our financial planning in the workplace offering.

1987 to 2017